LDS Online Missionary Work can more effective or less effective depending on what your activity. Every returned Mormon missionary is well aware that member referrals is much more effective at converting to baptisms than knocking on doors to find potential investigators. The same is true about missionary work on the internet.
The above video is about that members are doing good online missionary work but not the Better and Best online missionary work. One of the major issues has been that leadership in the Church of Jesus Christ of Latter-day Saints has not provided members, ward missionaries, nor full time missionaries with effective training tools on how to use the internet to find those who are actually seeking for the restore gospel of Jesus Christ in their life.
Please watch the video below and feel free to leave any comments on what you think are the good, better and best things that we can do with online missionary work. There are probably hundreds of ideas.
If you are not a member of the church of Jesus Christ of Latter-day Saints but would like to find out why we as members are interested in sharing our faith online, I invite you to chat with one of our missionaries at https://www.mormon.org/chat.