I believe that a part of LDS online missionary work can be to teach google that they should send seekers of Christian Churches to the Mormon Church. Google and other search engines have power in our lives. The really are engines that direct us on the path we take. If we make Google’s search engine our investigator, he will give us plenty of future referrals.
The question how most people have with this is how do I teach Google to send those seeking for a new church to our church. That is what I attempt to teach in the video below. It really isn’t that difficult to do, it just takes a bit of time.
The video asks you to use https://moz.com/local to determine what citations are missing for you ward building and to correct them.